Sevenfact is a groundbreaking new medication that treats hemophilia. &well hired JFP to produce a patient testimonial for the product. We handled pre-production, scouting and securing a location, filming and editing. Shoot day involved coordinating and collaborating with ad agency staff, the interview subject, and legal representatives for the pharma company. Our crews specialize in creating an environment where a patient can ignore the lights and camera, and feel comfortable sharing their story.