iRent Everything is a nationwide event rental and tent installation company headquartered in Louisville, Kentucky. They specialize in large-scale structural tenting for festivals, corporate events, weddings, and emergency response — handling everything from delivery and engineering to full setup and teardown.
JFP was brought in to produce a longform promotional video showcasing iRent Everything's triple-decker VIP structure at Bourbon & Beyond and Louder Than Life — two of the largest music festivals in the United States, both produced by Danny Wimmer Presents in Louisville. With over 400 tents on site and iRent Everything serving as the exclusive tent provider for the festival, this was a significant logistical and visual story to tell.
The centerpiece of the video is the triple-decker itself: a 20-by-60-meter structure — roughly 66 by 200 feet — erected using telehandlers and cranes with crews of 30 to 40 workers building simultaneously across multiple floors. The video follows CEO Alex through the build process and the thinking behind it, including the company's focus on ADA accessibility, which included three platform lifts, interior ramps, and drink rails at wheelchair height.
The goal was to give iRent Everything a credible, polished sales tool — something that could communicate the scale and sophistication of what they build to festival producers, corporate event planners, and venue operators considering a premium VIP experience. The triple-decker concept is rare in the festival world, and the video needed to make the case for why it works.