La-Z-Boy Chicago Showroom | B2B Commercial Video Production

B2B furniture buying happens in person — you sit in the chair. Produced at the La-Z-Boy contract furniture showroom in Chicago, this video tours 5,000 square feet of product built for commercial and healthcare environments, where reps, dealers, architects, and designers can experience finishes and comfort that web images can't convey.

We traveled to Chicago to capture the showroom the way a client would experience it: the breadth of the product line, the healthcare seating story, and the voices of the people who use the space to close business. Clean, bright, professional B2B video that does for the showroom what the showroom does for the furniture.

About This Project
Client: La-Z-Boy Contract
Type: B2B Showroom Video, Commercial Marketing
Location: Chicago, IL
Services: Commercial videography, showroom b-roll, interviews, editing

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John Flower Productions has produced B2B and commercial marketing video since 2007, on location wherever clients need a crew. Ready to talk about your next project? Contact us.

Video Transcript:

We are here in Chicago, Illinois, at the La-Z-Boy showroom — 5,000 square feet of quality furniture showcasing for all of our customers, reps, and dealers alike. Clients, customers, A&D can see product. A lot of the marketing done these days is web-based and a lot of virtual images — not the real product — and they all look the same. But when you see product in the flesh, you can sit in it and see what it feels like, and see what the finishes are like, how consistent they are. It makes a world of difference.

Especially in healthcare — sitting down in that recliner or sitting down in those seats and feeling what that patient would feel, or feeling what that caregiver would feel — we want to make sure that that's priority.

This showroom is incredible. To have everything in the product line showcased here, so that you can take everybody from the guest and visitor seating all the way to the intricacies of the recliners that we offer — it's amazing. It's hard to beat. When we have a large project, we'll bring people in here to see the breadth of product, and we're lucky we have the space — and it takes this much space to show all the solutions that are available from La-Z-Boy Contract.

It's kind of like buying a car, right? You wouldn't want to not sit in it and take it for a test drive. So having them in one spot that's this accessible, in a city like Chicago, to see all of this furniture — it's everything.